BF Goodrich, one of the pioneers in the lifted truck tire business, has launched a racing website to promote the company’s racing activities. BFG supports numerous off-road drivers including Bryce Menzies and Andy McMillin. The Company has been extremely active in off-road and on-road motorsports for over 40 years and this website will help them highlight all they do.
That being said, BFG seems to be a little bit on the decline in the lifted truck industry. The BFG Mud-Terrain used to be the tire of choice for most lifted truck owners. But it appears that Toyo and Nitto have done a better job marketing and manufacturing tires, replacing BFG as the tire of choice in the industry. Hopefully this website will get things back on track for BFG, but it sort of feels like a veteran athlete trying to make a comeback. Everyone hopes they make it, but usually it doesn’t work out.
What do you think? Is BFG still a top tire company for lifted truck owners? Will this racing website help or hurt the company?