Mickey Thompson Performance Tires & Wheels is proud to be a 2011 Ford Product Excellence Award winner for the 2011 Ford F250 4×4 Project “Big Rig” featured at the 2011 SEMA Show. The award was created to recognize excellence in project vehicle execution. Following Ford’s assessment of all the Ford project vehicles featured at the SEMA Show this year, the Mickey Thompson project truck was selected based upon the following criteria:
■ New product development
■Marketability/fit with the brand
■Use of automotive aftermarket parts
“The excellence in building this project vehicle provides a benchmark for all aftermarket organizations,” said Brian Nottmeier, Director, FNA Product Planning, Ford Motor Company. “We thank Mickey Thompson Performance Tires & Wheels for their dedication to the project vehicle program.”
SoCal SAYS: Mickey Thompson absolutely dominates! They definitely deserve this award with this big F-250 built by Xtreme Toyz. It has a 10″ Fabtech suspension lift and of course Mickey Thompson wheels and tires. MT went to SEMA with their best food forward and it shows in this lifted truck. Rock on Mickey Thompson!