Category: Companies

Long known as a manufacturer of snowmobiles and ATVs, just over a decade ago Polaris Industries analyzed the recreational side by side market and through their research determined exactly the kind of machine that would dominate the category. The result was the first of the Ranger RZR series introduced in 2007.
What separated the Polaris RZR from its competitors at the time was that the RZR was sold straight off the dealers’ showroom floor with high levels of off-road performance. The Polaris Ranger RZR, typicallyContinue reading…

SDHQ Customer Build

Posted on October 14, 2013 into Companies


SDHQ recently had the pleasure of working on their new friend John’s black 2013 Raptor Supercrew. John ready to go all out on this beast! John brought SDHQ a pretty well equipped Hennessey 475 Raptor sporting some 20” wheels and Nitto Trail Grapplers, but it’s current configuration just wasn’t enough. SDHQ installed a whipple supercharger with an upgraded core and heat exchanger to get a lot more air to the motor to really wake this monster up. To help corral in all the addedContinue reading…


In a joint announcement from Las Vegas and El Cajon, CA, Casey Folks, director of Best In The Desert, and Brian Godfrey, FOX Marketing Manager, Off Road Division, announced FOX will become the presenting sponsor of one of Best In The Desert’s most revered off-road events in North America. This legendary race will now be named The General Tire “Vegas to Reno” Presented by FOX.

“Casey and his dedicated team have been putting on the veryContinue reading…

Ford to beef up production of svt raptor

Posted on September 15, 2013 into Companies

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The Ford SVT Raptor has proved to be one of the top selling and most popular trucks in the last couple of years. Ford has made a decision to begin building the Raptor in its Dearborn truck plant to keep up with demand. The makers at Ford have set a goal to boost production to 5 trucks an hour within the next few weeks.

The Raptor began as an experiment andContinue reading…


Chevy and the University of Texas Athletics program announced a multi-year sponsorship where the Silverado will be the official Truck of the Longhorns. “There is no more appropriate place to showcase the stronger, smarter, more capable 2014 Silverado than in the heart of truck country at Texas Longhorn sporting events,” said Chris Perry, vice president of Chevrolet Marketing.

“This partnership complements the Silverado’s overall marketing campaign, with its strong focus on Texas, where a Longhorn fanContinue reading…

Bacon Wrapped Ford Trucks?

Posted on September 10, 2013 into Companies


Are you a Ford truck owner and a bacon enthusiast? If so, you can now combine both your passions. In celebration of International Bacon Day (whatever that is) on August 31, Ford dealers are offering vehicle wraps that look like strips of bacon. Pricing is expected to start around $78 and increases depending on the number of bacon slices featured in the wrap. It appears that it’s only for F150 owners, so sorry F250 andContinue reading…


Lifted truck and off-road enthusiasts are a dedicated subculture geared to conquering any obstacle in their path. Whether it’s bombing a big hill or simply building the most stylish truck in your city, there is no limit to what lifed truck owners will do. So it is no surprise that big truck owners demand wheels that are big, bad and add some swagger to their vehicles. Black Rhino was created to deliver just that andContinue reading…

Toyo Fights the Chinese and Others

Posted on August 27, 2013 into Companies


It appears that Toyo Tire (Americas) is accussing three Chinese tire makers (Shandong Yongtai Chemical, Shandong Linglong Tyre, and South China Tire & Rubber) of patent infringement. The complaint (61 pages), was made to the U.S. Int’l Trade Commission (ITC). The complaint also included 19 importers, who still have yet to respond.

The ITC is asking these companies whether there is a tire in the U.S. that could compete directly with the tire that Toyo isContinue reading…

New Racing Website from BF Goodrich

Posted on August 12, 2013 into Companies


BF Goodrich, one of the pioneers in the lifted truck tire business, has launched a racing website to promote the company’s racing activities. BFG supports numerous off-road drivers including Bryce Menzies and Andy McMillin. The Company has been extremely active in off-road and on-road motorsports for over 40 years and this website will help them highlight all they do.

That being said, BFG seems to be a little bit on the decline in the lifted truckContinue reading…

Ford to Offer Natural Gas F-150

Posted on August 9, 2013 into Companies


According to multiple sources, including CNN, Ford will begin offering F-150s that run on Compressed Natural Gas (CNG) in the 2014 model year trucks. This option was previous available for larger Ford F-series trucks, mainly used in commercial fleets where gas was a huge cost to the company. It appears that this move by Ford is being driven by customers, who have been asking for CNG powered F-150 trucks.

This is a pretty interesting move by Ford. Although the CNG F-150 will save approximatelyContinue reading…