Rebooted 4 Wheel Parts Riverside Store Hitting on All Cylinders
The 4 Wheel Parts Riverside, California store held a November 9 event to celebrate its new, state-of-the-art design. The event featured exclusive onsite discounts, giveaways, installation deals, and free food and entertainment. Referred to as store 2.0, the layout signals the dawning of a new era for 4 Wheel Parts. The revamped location’s leading edge design has interactive, hands-on displays, thousands more products, and areas for customers to learn more about products.
So far, the reboot has met with overwhelming approval from customers. “We’ve had great feedback from the public since the new design,” says Riverside Store Manager Robb Hadden. “Customers tell me they love the interaction and being able to actually touch the products. One guy said it’s not like walking into a Pep Boys where you wander the aisles – it’s more like Disneyland.”
The Riverside location upped its inventory so there is more product in stock on the floor. “The store gives a unique shopping experience closely related to Apple stores,” says Brent Goegebuer, Transamerican Auto Parts’ Marketing Director. “Our customers are staying there longer to try different things.”
Throughout North America, 4 Wheel Parts has over 60 retail outlets selling everything from products for trucks to Jeep Wrangler parts and accessories. All locations, including the Riverside store, have service bays with onsite installation by ASE-trained technicians.
“This marks the start of our retail locations advancing from a parts-focused sales model to a solutions based model,” says Kevin Rourke, 4 Wheel Parts Director, e-Commerce and Internet Operations. “Our retail space has been re-conceptualized to empower customers with informational displays, more learning tools about products, and a more interactive experience.”
The Riverside 4 Wheel Parts store is on the verge of launching an online Google virtual tour of its showroom, allowing users to navigate the premises and service bays. The interactive tour will present high resolution images of off-road 4×4 parts and accessories that will be shareable via social media.
David Beran is a Copywriter at 4WD