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2010-11 Tundra Owners Can Add Power with K&N

Posted on Tuesday at 3:05

Toyota Motor Corporation initially made their mark in the automotive industry with smaller, highly fuel efficient and reliable compact vehicles, but the 21st century saw some new players on Toyota’s roster with their rugged and powerful trucks. The Toyota Tundra burst onto the scene in 2000 and took Motor Trend’s Truck of the Year in its rookie season, defeating veterans of Detroit’s Big Three. The Tundra has continued to impress over the years with a powerful V8 engine, durability and overall reliability. Owners of 2010 and 2011 Toyota Tundra 4.6L models can upgrade their lifted trucks to even more power and performance with K&N’s 77-9035KP performance air intake system.

K&N’s 77-9035KP performance air intake system is precision engineered, specifically for new Tundra models, and will make owners grin from ear to ear with an estimated gain of 10 horsepower and 11 pound-feet of torque at 5280 RPM. It replaces the restrictive factory intake system with a mandrel-bent aluminum tube and oversized K&N air filter. It comes with a heat shield to help maintain lower inlet air temperatures.

K&N engineered this performance air intake system to maintain all factory connections and work within the truck’s factory engine programming parameters. This simple to install, air intake system comes with a washable and reusable air filter and is backed by K&N’s Million Mile Limited Warranty. It will provide outstanding air filtration and it can be used for up to 100,000 miles before air filter servicing is needed depending on driving conditions.

To the dismay of some (and to the joy of others) the pickup truck market is no longer dominated by Detroit. Manufacturers like Toyota have brought all-star players to their lineup, such as the reliable and rugged Tundra. In any competition, great players need great equipment, and 2010 and 2011 Tundra 4.6L V8 owners can help their all-stars shine with the K&N 77-9035KP performance intake system. Buy this product at K&N dealers in your part of the world – click here to find a K&N dealer near you.

SoCal SAYS: Another great intake from K&N for the new Tundras. It retails for about $300, which is competitive with most other intakes. You can’t beat the quality, extra HP, and a company that stands behind their products.

Tags: air, intake, k&n, lifted, Toyota, trucks, tundra

K&N Prevails in Lawsuit Against Spectre Performance

Posted on Tuesday at 12:23

On November 1, 2011, K&N Engineering prevailed in a lawsuit for false advertising and unfair competition against Spectre Performance, pending in the U.S. District Court for the Central District of California. K&N is the inventor of cotton gauze high-flow air filters and continues to manufacture its products in Riverside, California. Spectre is an importer of Chinese-made cotton fiber and cotton gauze air filters similar in appearance to K&N’s air filters.

After a jury trial that included seven days of testimony by 14 witnesses, and the introduction of hundreds of exhibits, the jury reached a unanimous verdict that Spectre had intentionally engaged in various forms of false advertising and awarded K&N $7.3 million in compensation against Spectre.

The jury found that Spectre had intentionally made false claims regarding its air filters and air intake systems, including false claims about the filtration, fuel savings, air flow, and horsepower capabilities of its air filters and air intake systems as well as false claims that certain of its intake systems were approved by the California Air Resource Board (CARB) when they were not. On the other hand, as to Spectre’s claims against K&N alleging it falsely advertised the horsepower capabilities of its air intake systems, the jury unanimously found in favor of K&N that its advertising was not false.

In a statement released following the trial, Steven Rogers, CEO of K&N, stated he was “pleased with the outcome of the trial which should bring a final end to Spectre’s making false claims designed to influence consumers with misinformation dressed in the guise of tests that were not reliable, were not performed, or were not representative of the actual characteristics of Spectre’s products. It has been a two-year battle to right this wrong and we are fortunate to have the U.S. legal system to fall back on when all else fails.”

SoCal SAYS: You build a reputation over years of hard work and you can destroy it with one bad action. Unfortunately for Spectre, they built their reputation on a foundation of things that were not true, which will really hurt their brand. For K&N, this will only strengthen their reputation in the lifted truck industry as a quality innovator. We’re glad K&N fought for the truth and won.

Tags: air, cotton, fiber, filter, intake, k&n, lawsuit, lifted, spectre, trucks